Privacy Policy

Effective Date: January 1, 2024 | Last Updated: January 1, 2024

Welcome to cegefei.com, your trusted source for premium natural tea products. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, process, and safeguard your data when you visit our website and purchase our natural tea products.

1. Information We Collect

Personal Information

When you interact with our website, we may collect the following types of personal information:

Technical Information

We automatically collect certain technical data to improve your browsing experience:

2. How We Use Your Information

Primary Purposes: We use your personal information primarily to process orders, deliver our natural tea products, provide customer support, and enhance your shopping experience on cegefei.com.

Specifically, we use your information for:

3. Legal Basis for Processing

Processing Activity Legal Basis
Order processing and fulfillment Contract performance
Marketing communications Consent
Website analytics and improvement Legitimate interest
Legal compliance and fraud prevention Legal obligation

4. Data Sharing and Disclosure

We respect your privacy and do not sell your personal information to third parties. However, we may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our tea business, including payment processors, shipping companies, web hosting services, and email marketing platforms. These partners are contractually obligated to protect your information and use it solely for providing services to us.

Legal Requirements

We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of the transaction, subject to the same privacy protections.

5. Data Security Measures

We implement comprehensive security measures to protect your personal information:

6. Your Rights Under GDPR

If you are located in the European Union, you have the following rights regarding your personal data:

  • Right of Access: Request copies of your personal data
  • Right to Rectification: Correct inaccurate or incomplete information
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Limit how we use your information
  • Right to Data Portability: Transfer your data to another service
  • Right to Object: Opt-out of certain processing activities
  • Right to Withdraw Consent: Revoke previously given consent

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience. We use:

You can manage cookie preferences through your browser settings or our cookie consent tool.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy:

9. International Data Transfers

If we transfer your data outside the European Economic Area, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or adequacy decisions by the European Commission.

10. Children's Privacy

Our website and services are not directed to children under 16 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete such information promptly.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes through email or website notices. Your continued use of our services after such modifications constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or need assistance with privacy-related matters, please don't hesitate to reach out to us. We are committed to addressing your concerns promptly and transparently.

Data Protection: We take your privacy seriously and are committed to handling your personal information with the utmost care and in accordance with applicable data protection laws.